Market Surveys


◆Research Outline
Yano Research Institute has conducted a study on the domestic mail-order food business market with the following conditions:
  1. Research period: From August to September, 2016
  2. Research target: mail-order business, food business, co-op stores, food retailers, wholesalers, and etc.
  3. Research methodologies: Questionnaire by the expert researchers, surveys via telephone/email, and literature research
<What is the Mail-Order Food Business Market?>
The mail-order food business market in this research is consisted of the following categories: 1) Shopping sites (including both online-order and catalog-order business), 2) Co-op stores, 3) Natural food home delivery business, 4) Online supermarkets, 5) Delivery business by convenience stores, and 6) Direct sales from food manufacturers.  The products handled in the market are as follows: Fresh foods (sea food, meats, vegetables & fruits), rice, beverages (mineral waters included, but not those products of water home delivery), liquors, sweets and confectionaries, health foods, and other processed foods.  No everyday sundries are included.

◆Key Findings
Mail-Order Food Business Market Size in FY2015 Expanded to 3,376.8 Billion Yen, 106.3% of Previous Fiscal Year
Continuous growth was shown in the mail-order food business market attaining 3,376.8 billion yen in FY2015, 106.3% of the size of the preceding fiscal year, based on the retail price. Now that the online sales as a whole have widely been accepted, food, too, has come to be ordinarily bought through such non-store retailing as mail orders, home delivery services, and others. In addition, the recovery from downturn effect caused by the consumption tax increase has also boosted the market.

Shopping Sites Taking Leap Forward by Trading Food
Conventionally, mail-order food business market has been driven by the demand of gourmet ordering.  In addition to such demand, there have recently been growing needs of ordering food in combination with or as a part of purchasing other daily necessities. In other words, rapid prevalence of online ordering increased the consumers to purchase everything via internet, including food and daily commodities. This has accelerated increasing number of mail-order companies that had never handled food before to start selling food, aiming to enhance their business, and also those mail-order service providers for enterprises to begin entering BtoC services, all of which has led to the market growth.

Size of Mail-Order Food Business Market for FY2020 Estimated to Achieve 3,973.4 Billion Yen, 117.7% of Size of FY2015
The domestic mail-order food business market is likely to grow by annual 3 to 5% during the next several years, attaining 3,973.4 billion yen by FY2020, 117.7% of the size of FY2015, based on the retail price. Such prosperity is especially conspicuous in shopping sites with its range of commodities handled has been expanding from foodstuff, daily commodities to fresh and perishable food, and has been even closer to daily lives of consumers. If this pace of growth continues, the market size of shopping sites is regarded to outperform that of co-op stores by around FY2019.
Figure 1: Transition and Forecast of Mail-Order Food Business Market Size
Figure 1: Transition and Forecast of Mail-Order Food Business Market Size
     1.The market size is calculated based on the retail price.

Source: Yano Research Institute Ltd.
Figure 2: Mail-Order Food Business Market Share by Channel (FY2015)
Figure 2: Mail-Order Food Business Market Share by Channel (FY2015)
FY2015 Mail-Order Food Business Market Size:3376.8 Billion Yen 
     2.The market size is calculated based on the retail price.

Source: Yano Research Institute Ltd.

Source: Yano Research Institute Ltd.,” Mail-Order Food Business Market in Japan: Key Research Findings 2016”

Public Relations, Yano Research Institute Ltd.
Phone: +81-3-5371-6912
Copyright © Yano Research Institute Ltd.

Global Business Support Service

  • Overseas News/Topics
  • International Conference/Seminar
  • International Business Matching
  • International Market Research
  • AOTS Japanese e-learning

AOTS Network spanning across the world

The Association for Overseas Technical Cooperation and Sustainable Partnerships has established “Alumni Network” in 71 regions in 43 countries through training program for over 50 years.

The total number of persons who have participated in AOTS training program from over 190 countries and regions is approximately 380,000. “Alumni” is the NGO that is voluntarily organized overseas by trainees who finished their training in Japan and went back to their countries. This NGO is a network of human resources in industry including top managers and executive managers.
⇒Check here for more information.

Connecting Japanese companies and world

  • E-Mail Magazine
  • Contact Us

New Arrival